14 Viral Beauty Products on TikTok You’re Going to Want to Try
From a dewy concealer that stays smooth on skin all day to a highlighter that makes you look like you’re lit from within, here are the beauty products currently trending on the leading social platform.
Image: TikTok.com /@mikaylanogueira /@mathildepochat / @glamzilla
Beauty Trends on TikTok
Did you buy a beauty product because you saw it on TikTok? With the viral success of the social media platform, chances are your 2021 beauty haul was influenced by TikTok trends, even if you didn’t realize it.
The platform that was known in the Before Times mostly as a place for teens to post videos of themselves dancing exploded over the pandemic—videos tagged #TikTokMadeMeBuyIt have gained over a collective seven billion views and videos tagged with #BeautyTok have racked up 3.2 billion views (also #TikTokBeauty has 650.8M and #Beauty has 68.3B). Videos range from skin care and make-up tutorials to product reviews, driving huge sales of popular products. And they’re not just about hyping new brands—some of TikTok’s most viral hits have been the TikTok generation rediscovering brands and products that have been on the shelves for years, like CeraVe skincare, which saw an 89 percent increase in sales, and The Ordinary’s AHA 30% + BHA 2% Peeling Solution, which saw a 200 percent (!) sales bump.
Now, for a lot of beauty brands, getting their product to go viral on TikTok is, as they say, #goals. (Though it can backfire too——just ask Chanel about their $1025 Advent Calendar. Or maybe don’t.)
“Being a part of the cultural conversation has always been central to the success of the most influential beauty brands,” says Kathryn Hudson, the director of media partnerships at TikTok Canada. “And right now that conversation is happening on TikTok. Creators are authentic brand ambassadors and are driving real-world trends.”
Most TikTok beauty creators (check out @meicrosoft, @ilysmnails, @lordthivi, @danielleclairexx and @glamzilla for a taste of some good Canadian ones) have skipped over the polished Instagram aesthetic for a more “real,” less-professional vibe, so it feels like you’re getting straight talk from your quirky friend who just happens to have glowing skin as opposed to someone who appears to be a real-life Barbie doll.
TikTok’s short-form videos are the perfect medium to find easy products that often give instant results you can see. If a beauty product goes viral on TikTok, you know it doesn’t suck—and also that it’s probably sold out.
Want to get in on the action (or the product waitlist)? Here are some of the beauty goodies that have hit it big.
NYX Bare With Me Serum Concealer
A relatively recent addition to the TikTok viral squad, this serum concealer is bringing more than just hiding-dark-circles perks. TikTokers have been waxing rhapsodic about its glowy, dewy light coverage that doesn’t crack and can also be used all over your face like a foundation and on your body (I see you, sun-damaged décolleté!) too. Its powers could be thanks to the skin care ingredients like mushroom, cica and green tea or it could be witchcraft. Either way, I’ll have to take their word for it—it’s been sold out, and I haven’t been able to get my hands on one.
@mikaylanogueiraReply to @user5064403304857 @beautykillsmua I am so impressed with this concealer. WELL DONE @NYX Cosmetics #makeup #beauty♬ original sound – Mikayla Nogueira
Clinique Almost Lipstick in Black Honey
If you’re looking to try this ‘90s and aughts fave, may the force be with you. The your-lips-but-better buildable sheer berry shade (that Gen Z stole from us Gen Xers!) has always been Clinique’s bestselling lipstick, but now that everything 90s is back and TikTokers made the shade go viral (#Blackhoney has 28.3 million views) it sells out as soon as it’s back in stock. So if you find a tube of it in a bag that you last used in 2001, put it on eBay right now! (Kidding.)
@mathildepochatAm I a elf now ? #lotr #blackhoney #clinique #arwen #hobbit #vintage #blonde #honey♬ Hobbit – The Middle-Earth Orchestra
Glow Recipe Watermelon Glow Niacinamide Dew Drops and Glow Recipe Watermelon Glow PHA +BHA Pore-Tight Toner
My bathroom cabinet is full of the pretty jars from this fruit-based, female-owned K-beauty brand, so I’m all about them getting the love on TikTok. Both of these products went viral for their amazing ability to impart an instant, dewy glow. I’ve only tried the Dew Drops, but I can say that their hydrating mix of niacinamide, vitamin B3 and antioxidants plus watermelon is amazing at brightening and moisturizing skin.
@glamzillaMy most asked question! #glowrecipe #skincare #glow #makeupfyp #fyp #glamzilla♬ original sound – GLAMZILLA
Maybelline Lash Sensational Sky High Mascara
I had a tube of this drugstore mascara just waiting, unopened and lonesome in my drawer when it started building buzz on TikTok. I’m a bit of a mascara obsessive and don’t usually find that drugstore formulas give me the oomph I’m looking for, but Sky High delivers. Its formula (bamboo fibres and extract are the magic ingredients) is so weirdly light, you feel like you’re putting on nothing, then—ta da!—babydoll lashes for days that don’t get weighed down as the day goes on. Comes in Very Black, Blackest Black and a waterproof Browish Black.
@cassiselTrying maybelline sky high ? my favorite mascara rn ✨ #naturallashes #SpotifyWrapped #MacysGiftTok #longlashqueen♬ REAL IT GIRL SHT – MakiyahMichelle
Anastasia Beverly Hills Brow Freeze Styling Wax
If you like your brows painted up all bushy or patted down and tamed, this non-crunchy styling wax does all the things and won’t flake or leave a weird residue.
@muanatashaLet me know if this works for you! @anastasiabeverlyhills #tiktokcanadacreates #makeup #brows #fyp #browfreeze #makeuphacks #viral #transformation #fu♬ Stuck in the Middle – Tai Verdes
Revlon Oil-Absorbing Volcanic Roller
OK, this reusable, washable roller made with volcanic stone is actually pretty genius. It soaks up oil in your T-zone without messing up your makeup. Plus, you don’t have to worry about schlepping powder or single-use blotting papers around in your bag and ruining the environment more than you already did with hairspray in the eighties.
@nubiaangulo_That shine though ✨ #UltaSkinTok #ulta #fyp #revlonroller♬ original sound – nubiaangulo
Dyson Airwrap Complete Styler
Your hair is going to look amazing after you use this styler, which began as a mere curling iron that gives you princess curls in seconds without any heat, but now is a legend with multiple styling attachments. Thankfully, everyone will be super distracted by your fabulous hair and won’t notice your head exploding when you see the price.
@glambyfloIt only took me 2 days to figure out how to use it…? #dysonairwrap #hair #curlyhair #hairtutorial♬ … is sweaty – Kellan
Rare Beauty Soft Pinch Liquid Blush
I didn’t think Selena Gomez would create a makeup line that anyone other than twentysomethings would like, but I’ve since become a complete Rare Beauty convert. While it was the liquid eyeshadows that initially got me, the Soft Pinch liquid blushes followed up strong. These super-blendable liquid blushes come in matte and radiant finishes, including two new mauve shades which are bringing those 1989 vibes, and I’m here for it.
@monetmcmichaelokay tried the rare beauty liquid blush today and it’ll definitely be in my daily line up OMGGG (beauty blender or dense brush works better 2 blend)?♬ vlog type beat – Fleeky
Charlotte Tilbury Beauty Light Wand in Pinkgasm
These absurdly luminous blushes are meant to give your cheeks that natural post-orgasm glow. While Pinkgasm is the viral hit, you can orgasm in rose gold and peach, too—we don’t judge!
@drannanguyenGlowgasm pinkgasm blush ?? #makeup #charlottetilbury #wow #viralmakeup♬ Need to Know – Doja Cat
CoverGirl Clean Fresh Skin Milk Foundation
The latest entry into the ever-growing category of light-coverage, skincare-infused foundations, this product moisturizes with milky coconut and soothing aloe while evening out your skin.
@briannachickenfryReply to @innewyorkilillyrock♬ original sound – Brianna
KVD Beauty Good Apple Skin-Perfecting Foundation Balm
This buildable hydrating foundation balm gives you full (but not powdery) matte coverage, and still feels light on your skin.
@glamzillaIs this actually worth the hype or wut??????I try NEW KVD Beauty Good Apple Foundation Balm! @KVDBeauty #AD #goodapple♬ original sound – GLAMZILLA
Revlon One-Step Volumizer Hair Dryer
Bring those salon blowout skills into your bathroom with this round brush that’s also a hairdryer (how did nobody think of this before?). It’s also cordless, making it even more convenient to use.
@glohanysRevlon Hair Brush Review ✨ #fyp♬ Trust – Brent Faiyaz
Olaplex Bond No.5 Maintenance Conditioner
I honestly didn’t get what the hype was with this conditioner (which I’ve never tried) until I saw some of the before and after’s on TikTok. It does more than just moisturize—it actually repairs hair by relinking broken bonds, healing split ends and treating frizz.
@strawberryswampOlaplex is worth the 30$♬ can you feel my wap _sl0wbr0 on twitter
Armani Beauty Neo Nude A-Highlight
There’s highlighter and then there’s a highlighter that blends so easily and looks so luminous you can’t even believe you don’t have lightbulbs under your skin. Not cheap, but just a dab’ll do ya.
@mikaylanogueiraReply to @carla_143_ ?♬ original sound – Mikayla Nogueira