10 Innovative New Beauty & Wellness Products to Try in 2021

Invigorate your routine with the latest in hair, skin, body and oral care.

If you’ve ever felt your mood lift when opening a brand new jar of face cream or walked a little taller after shaving and moisturizing from head to toe, you’re not alone. According to a recent survey* commissioned by Shoppers Drug Mart, 81 per cent of Canadians looking to try new products say they feel more confident and motivated after treating themselves. This year, take your self-care game to the next level—and give your self-esteem a little boost, too—with these fresh beauty and personal-care products made to add brightness and shine to your daily routine.

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For your hair:

GarnierTM Whole BlendsTM Sulfate-Free Honey Treasures Repairing Shampoo

A blend of royal jelly, honey and propolis extracts makes this creamy, paraben and sulfate-free shampoo a hair-care must-have. Made with sustainably sourced ingredients and 100% post-consumer recycled packaging, it gently mends damaged strands to leave your mane feeling soft and healthy.

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OGX® Keratin Oil Miracle Gloss Smoothing Spray

This multi-tasking spritz is ideal for anyone dealing with weak, brittle hair. Infused with keratin, it works to strengthen strands, prevent breakage and reduce frizz— perfect for adding shine and improving flexibility in drier months and even in humid conditions.

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The Knot Dr.® for Conair® Detangling Hot Air Brush Wet/Dry Styler

The ultimate styling tool for all hair types, this brush helps to smooth and detangle your hair without pulling or damaging wet strands. As it dries your mane, it seals the cuticle to reduce frizz and increase shine.

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For your face:

Bioré® Brightening Jelly Cleanser with Yuzu Lemon + Ginseng

Start and end your day with the energizing goodness of this brightening facial cleanser. It goes deep to dissolve and remove pore buildup and dirt without over-cleansing your skin.

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NEUTROGENA® Rapid Tone Repair® 20% Vitamin C Serum Capsules

Once a day after cleansing, massage a capsule of this vitamin C rich serum into your skin to reveal a smoother, brighter complexion while reducing the look of dark spots and early signs of aging.

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For your body:

Finishing Touch FlawlessTM NuRazor Electric Razor

Dealing with unwanted facial hair or peach fuzz? Remove it from even your most sensitive areas without pain, redness or irritation using this stylish, versatile hair-removal tool made with gold-plated razor heads.

Dove Dryness Relief Body Wash

Kick dry, dull, itchy skin to the curb with this soothing body wash made with naturally-derived cleansers, oatmeal and rice milk to lock in moisture. It not only nourishes and comforts dry skin, but is gentle on your skin’s delicate microbiome, too.

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Live Clean® Coconut Lemongrass Deodorant

Make 2021 the year you try a naturally-derived deodorant. This brightly-scented stick keeps you smelling fresh while being aluminum- and paraben-free, vegan, and never tested on animals.

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For your teeth:

hello®      naturally      whitening      fluoride      toothpaste

Whiten your smile naturally thanks to a calcium mineral blend that gently removes stains. This minty-fresh toothpaste is made with farm-grown peppermint and tea tree oil flavour to fight bad breath—plus, it’s vegan and cruelty-free.

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Colgate® Optic White® Overnight Whitening Pen

If you want to take whitening to the next level, treat your teeth while you sleep with an easy-to-use pen that removes 15 years of stains in just 1 week. It’s made to be safe for enamel, even with nightly use.

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The latest arrivals hit shelves at Shoppers Drug Mart with over 100 new self-care products (including all 10 featured here!). Starting February 27th treat yourself to the newest innovations in hair, skin, body and oral care and get 10x the PC OptimumTM points on participating products.

 Revive your beauty routine by shopping in-store or online at shoppersdrugmart.ca/new

 To ensure these products are right for you, always read and follow the label.

*From January 14th to January 17th 2021 an online survey of 3,012 randomly selected Canadian adults (of whom 1,109 would like to treat themselves to new or different products in their beauty and wellness routines in 2021) who are Maru Voice Canada panelists was executed by Maru/Blue. For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 2.5%, 19 times out of 20. The results have been weighted by education, age, gender and region (and in Quebec, language) to match the population, according to Census data. This is to ensure the sample is representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.

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Originally Published in Best Health Canada